Oliver Shayer

As the Omni-Media Director at Boots UK, Ollie Shayer brings over 20 years of expertise in the media industry, spanning FMCG, retail, and e-commerce across Europe, the US, LATAM, and APAC regions. At Boots, Ollie is at the forefront of driving a consumer-centric, omnichannel media agenda, overseeing both the consumer media strategy and the pioneering retail media group, Boots Media Group. Ollie's career is marked by transformative achievements in digital innovation and media strategy. At Boots, he has driven significant improvements and established Boots Media Group as a leading retail media network. Prior to this, he led eCommerce and media transformation efforts at ECCO, enhancing global digital operations and consumer-centric marketing. At Booking.com, Ollie developed and executed global media strategies, including in-housing programmatic advertising and creating a global agency network. His earlier roles at Diageo and Nestlé UK & ROI highlight his ability to deliver impactful media strategies and spearhead digital initiatives that drive brand growth and market share. Notable projects include the development of award-winning campaigns and pioneering digital integration efforts. Recognized as a thought leader, Ollie is a sought-after keynote speaker and has presented at prestigious events globally. His accolades include being named New Digital Age Brand Hero 2023, listed in the PMW Power 100 in 2023 and 2024, awarded Campaign's 40 Over 40 award in 2024, and most recently recognised with the prestigious ISBA President's award for his significant contribution to the marketing industry. He is also a member of the Future 100 Media Club, celebrating top talent in media and marketing. Ollie's passion for innovation is matched by a pragmatic approach to overcoming challenges, advocating for a balanced investment in proven methods and new, cutting-edge practices. His leadership at Boots exemplifies his ability to harness data, drive significant performance improvements, and foster a culture of innovation within the organisation.