Reda Raad

One of the key architects who started TBWA\RAAD in Dubai 24 years ago, Reda Raad has helped transform the agency from a start-up of four people into one of the leading MENA communications groups. Under his leadership TBWA\RAAD now operates with a network of 12 full service agencies across the Middle East and North Africa, is home to over 1000 employees and has been named one of the best workplaces for women in 2024 and one of the most innovative companies for three consecutive years in 2024, 2023 & 2022 by Fast Company Middle East. Reda has been featured on Campaign's 40 over 40 list of 2024. TBWA\RAAD creates disruptive ideas for partners such as Abu Dhabi Investment Office, Abu Dhabi Media Office, Apple, AWR Rostomani Arabian Automobiles, Cari, CNN, Daikin, du, Essence, Gatorade, Henkel, Hilton, Hub71, Infiniti, KFC, M42, Malaffi, Max Fashion, Meta, NEOM, Nissan, Pepsico, Pfizer, Philips, RAK Bank, UAE Government Media Office, Yango. Reda graduated from Syracuse University, New York with a double major in Advertising and Marketing Management. He has been an active member of the Middle Eastern communications industry for over 20 years and is currently on the Executive Committee of the International Advertising Association UAE Chapter Board, Chairman of the Syracuse University MENA Alumni Board and a proud member of the Young Arab leaders organisation.