Sonya Arthur

"I started my media career 22 years ago as a Press Buyer on the Volkswagen Group business. Thereafter, I’ve progressed as Trading Director, Business Director and Head of TED (EssenceMediacom’s Entertainment, Sports and Lifestyle Department), leading a team of 85+ across all media disciplines for the last six years. 

 With two decades of experience in media planning, buying, client management, strategy, new business, business planning and team leadership, I’m skilled in troubleshooting and problem–solving; bringing teams/specialisms together to create brilliant services for our clients; driving fast-paced solutions and agile team structures, rooted in cultural relevance and customer insight."